Last night (March 5th) marked the eagerly awaited return of BBCs ‘Top Gear’. After a complete presenter overhaul last year, this year’s line-up (sans Chris Evans) had Matt Le Blanc (aka Joey from Friends) taking the reins.
Back in November, when monitoring the performance of Amazon’s ‘The Grand Tour’, there was an apparent belief on social media that ‘Top Gear’ was all but dead. Looking at the overnight figures from yesterday, ‘dead’ may be a slight exaggeration, but there is no escaping this format is a shadow of its former self. Continue reading “Top Gear continues to splutter”
As the mother of a daughter who has been involved in football at a high level from the age of eight, I was delighted to hear the announcement that Channel 4 will be broadcasting the UEFA Women’s Euros in 2017.
In 1921 the Football Association banned women from playing on its clubs’ grounds, claiming the game was “quite unsuitable for females”. This was despite some matches pulling in crowds of over 50,000. It was another half century until women’s football got back on its feet and is a key reason it lags behind the men’s game today. Continue reading “WOMEN’S FOOTBALL – THE NEXT BIG THING by Leasa Doran, Broadcast Executive”
Jeremy Clarkson was back on our screens on Friday for the launch of The Grand Tour, with James May and Richard Hammond loyally by his side.
The Amazon original series, only available on Amazon Prime Video, has reportedly cost Amazon £4.5 million for each of the planned 36 instalments – so at £162 million was this a gamble too far for the western world’s favourite online retailer? Or was it the pivotal step in Amazon becoming a global entertainment platform? Continue reading “Grand Tour Drives Highest Ever Interest in Amazon Prime”
Sky Sports has today announced major new sponsors for its Premier League coverage in the UK & Ireland ahead of the launch of its biggest ever season on 13 August. Over the next three seasons for the first time, Sky’s award-winning coverage will be supported by two world-class brands, bet365 and Nissan. With 126 live Premier League games in the UK, Sky Sports is offering customers even more of the biggest matches and three times that of any other provider.
Between them, bet365 and Nissan will be sponsoring all Sky’s live Premier League games each season. bet365 will be the exclusive sponsor of the iconic Monday Night Football programme as well as coverage of Sky’s Friday night games. This is the first season Premier League games will be shown regularly on a Friday night. Furthermore, bet365 will sponsor all the Premier League games shown on the dedicated Sky Sports channel available in over 40,000 commercial premises across the UK & Ireland, including pubs, bars, hotels and clubs.
Continue reading “bet365 to sponsor Premier League Football on Sky Sports”
The IPA has unveiled its Accredited MIPA programme, a rigorous qualifications-based standard to put advertising on the same professional footing as accountants, architects and lawyers. The inaugural cohort of ninety-five individuals who qualify includes Republic of Media Account Director Kenneth McFarlane. Kenneth, as a proud Scot, is particularly pleased to be the first (and so far, we believe, only) MIPA Accredited individual in Scotland.
Says Moray MacLennan, Worldwide CEO, M&C Saatchi, Former IPA President: “In my day you could just busk it. Now you can’t. You need to Accredit it.”
Says Jason Dormieux, Chief Executive, MEC UK and Member, IPA Council: “Our business has always employed great people. This new standard will help us demonstrate their excellence to the outside world.”
To gain professional accreditation, individuals will have to be employed by an IPA member agency. They will also need to have accumulated 5 stars of IPA qualifications, and completed at least 24 hours of eligible industry learning in each of the previous three years.
To talk to our own MIPA about media, get in touch at firstname.lastname@example.org