Beaverbrooks dazzle with Festive Entertainment sponsorship on Channel 4

Beaverbrooks add some sparkle to Christmas with sponsorship of Festive Entertainment on Channel 4

Beaverbrooks have got into the Christmas spirit early after launching a two-month sponsorship of Festive Entertainment across the Channel 4 portfolio.

The property, brokered by Republic of Media, sees the brand sponsor programming across Channel 4, E4 and More4 – including Kirstie’s Handmade Christmas and An Alphine Christmas by Train alongside classics such as The Snowman, The Tiger who Came to Tea and Mog.

The sponsorship also extends to much-loved content across UKTV and Warner Bros. Discovery channels including U&GOLD, U&Dave, U&W and U&Yesterday.

A rotating set of idents highlight the unique relationships and sentiment behind gifting moments at this time of year. Whether celebration of a first Christmas together, a thank you to mum, a festive proposal – or just because – Beaverbrooks are there to be a part of the ‘you mean the world to me’ moments.

The main sponsorship will be complemented by a bespoke 4Shorts social branded entertainment series across Instagram, TikTok, Facebook and YouTube. Hidden Gems, produced by 4Studio Productions, sees contributors receiving special gifts alongside a heartfelt message from a loved one.

Grace Yates, Brand Manager at Beaverbrooks, said: “We are so excited to be launching our sponsorship of Festive Entertainment across Channel 4 and its’ partner channels. It’s a great opportunity for Beaverbrooks to reach such a large audience at a key commercial time of year. Thank you to the Republic of Media team for not only securing this sponsorship on our behalf, but also for guiding us through the process and all the hard work that has gone into it.”

Laura Behan, Head of AV at Republic of Media, said: “Teaming up with Channel 4 for their Festive Entertainment sponsorship is an exciting way for Beaverbrooks to showcase their spectacular product range, at the heart of the holiday season and key trading period. We’re looking forward to connecting with viewers during this magical time, creating memorable moments”.

Nick Archer, Client & Business Development Leader at Channel 4, added: “With the holiday season fast approaching and many people’s minds turning to loved ones, Beaverbrooks is the perfect sponsor for this strand. As well as sponsoring great festive content on Channel 4, this deal also allows us to showcase our work as a leading sales representative for media owners and it furthers our wonderful relationship with Republic of Media.