RoM News

Republic of Media checks in as Air Transat’s new media agency

Air Transat, the award-winning Canadian leisure airline, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.

Following a competitive pitch, Republic of Media will oversee media-buying from 1 November, 2017 including OOH, radio and print, as well as tailor and support the execution of media campaigns in the local markets, working with an annual budget of £1.2m.

The 28-strong agency has significant experience working with international travel and tourism brands, with clients such as Brand USA, the Moroccan Tourist Board and Visit Mexico, and was recently shortlisted for the Marketing Society Scotland’s Agency Employer Brand of the Year 2017.

“Air Transat is incredibly excited to start working with Republic of Media,” says Annabel Leckenby, Marketing and Communications Manager for Air Transat in the UK and Ireland. “The agency’s combination of insight, creative ideas and buying ability was fundamental to winning the pitch.

We’ve admired their work from afar in recent years, and are confident they are the best placed agency to help grow awareness of our brand and fantastic customer offering through bought media.”

“We’re thrilled to be working with Air Transat at an exciting time for the brand and for Canada as a destination,” says Simon Crunden, Managing Director of Republic of Media. “There was a clear fit between Air Transat’s values and Republic of Media’s with openness and transformation in the DNA of both companies.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.








About Air Transat

Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries nearly 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs 3,000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. The airline serves the UK and Irish markets with flights to London, Birmingham, Manchester, Glasgow and Dublin. In 2017, Air Transat was named the second-best leisure airline in the world, and the best in North America in the same category for the sixth consecutive year, by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development. The vacation travel companion par excellence, Transat celebrates its 30th anniversary in 2017.


Republic of Media shortlisted for Marketing Society Employer Brand of the Year

Republic of Media is thrilled to be shortlisted for Employer Brand of the Year 2017 (Agency) by the Marketing Society.  This means a great deal to all of us and reflects our  focus on being a great place to work. When we created our values of being Fun, United, Open, Progressive and Agile, it was always with the intention that a great (and profitable) company is one where the team like coming to work and other people want to work there. Congratulations to our fellow shortlisted agencies Wire Media and Multiply who are both lovely. Congrats also to RBS, Whyte & Mackay and The Scottish Government  who are shortlisted as Client Employer Brand of the Year.

The winner will be announced at the St Andrews Day dinner on 30th November 2017.

Check out the Careers page on the site to join us

Channel 4 should be buoyed by Bake Off launch

Even though Republic of Media didn’t make the list of agencies deserving of a promotional cake from Channel 4 on launch date (i’m not bitter, but I hope the cake was…), I’m going to be nice about them.

They should be delighted with the overnights on episode 1 of Bake Off. 6.1m adults tuned in at the shows peak (6.5m including +1) and while this is 37% down on BBC1’s equivalent live figure last year, it’s still a great result.

More importantly for the commercial broadcaster, the key ABC1 adults demo peaked at 3.9m with an impressive 13.9 TVRs. That delivered a 33% share of ABC1s.

The same slot last Tuesday delivered just 5.6% share!

Consolidated ratings (within 7 days) should push adults close to 8m and the reviews suggest that the audience should hold up pretty well with a positive reaction to the new team and only the usual moaning about ads.

Any non-sport commercial programme achieving over 10 ratings per episode on a consistent basis is a huge success and provides a premium option for advertisers.

Tea and cake all round!

Tweet of the night goes to Yorkshire Tea – nice work…

Game of Thrones delivers 2.8m viewers for Sky Atlantic

Winter has arrived… The 7th and penultimate Season of Game of Thrones hit our screens in the early hours of Monday morning then again in peak last night (Tuesday 17th). As expected a stonking performance was delivered, with the first episode launching with a colossal 2.83m for both the 2am simulcast and the 9pm broadcast later in the day. Up by 30% vs the launch of series 6 and 35% up vs the overnight audience for the finale of last season, the launch of season 7 is by far the biggest overnight audience ever for a Sky entertainment channel. Last year’s launch went on consolidate at a whopping 3.56m across the two broadcasts so understandably there is a legitimate chance that this launch might get close to 4m – an amazing feat considering  Sky Atlantic is exclusive to Sky homes. Aside from sheer audience numbers, it was great to see Highland Spring alongside and amongst  a selection of other fantastic brands benefiting from their association with this genuinely premium content.

Game of Thrones returns with big audiences forecast

The end is approaching. War is coming. The greatest battles lie ahead. Winter has finally arrived…

After a torturously long hiatus, the 7th and penultimate season of Game of Thrones is almost ready to hit our screens. Having just re-watched Season 5 and being half way through Season 6, (even better the second time around), I personally cannot wait for 17th July to come.

The icing on the cake for me is accessing this fantastic content for one of our clients, Highland Spring. Not for personal reasons of course – the synergy between the content and audience are spot on.

Industry drums are beating with stories of the Premiere and Finale being sold on a highest bidder basis and budgets of £500k being paid for single linear spots. The VOD offering equivalent is also being charged at a premium. Continue reading “Game of Thrones returns with big audiences forecast”