Even though Republic of Media didn’t make the list of agencies deserving of a promotional cake from Channel 4 on launch date (i’m not bitter, but I hope the cake was…), I’m going to be nice about them.
They should be delighted with the overnights on episode 1 of Bake Off. 6.1m adults tuned in at the shows peak (6.5m including +1) and while this is 37% down on BBC1’s equivalent live figure last year, it’s still a great result.
More importantly for the commercial broadcaster, the key ABC1 adults demo peaked at 3.9m with an impressive 13.9 TVRs. That delivered a 33% share of ABC1s.
The same slot last Tuesday delivered just 5.6% share!
Consolidated ratings (within 7 days) should push adults close to 8m and the reviews suggest that the audience should hold up pretty well with a positive reaction to the new team and only the usual moaning about ads.
Any non-sport commercial programme achieving over 10 ratings per episode on a consistent basis is a huge success and provides a premium option for advertisers.
Tea and cake all round!
Tweet of the night goes to Yorkshire Tea – nice work…
Winter has arrived… The 7th and penultimate Season of Game of Thrones hit our screens in the early hours of Monday morning then again in peak last night (Tuesday 17th). As expected a stonking performance was delivered, with the first episode launching with a colossal 2.83m for both the 2am simulcast and the 9pm broadcast later in the day. Up by 30% vs the launch of series 6 and 35% up vs the overnight audience for the finale of last season, the launch of season 7 is by far the biggest overnight audience ever for a Sky entertainment channel. Last year’s launch went on consolidate at a whopping 3.56m across the two broadcasts so understandably there is a legitimate chance that this launch might get close to 4m – an amazing feat considering Sky Atlantic is exclusive to Sky homes. Aside from sheer audience numbers, it was great to see Highland Spring alongside and amongst a selection of other fantastic brands benefiting from their association with this genuinely premium content.
The end is approaching. War is coming. The greatest battles lie ahead. Winter has finally arrived…
After a torturously long hiatus, the 7th and penultimate season of Game of Thrones is almost ready to hit our screens. Having just re-watched Season 5 and being half way through Season 6, (even better the second time around), I personally cannot wait for 17th July to come.
The icing on the cake for me is accessing this fantastic content for one of our clients, Highland Spring. Not for personal reasons of course – the synergy between the content and audience are spot on.
Industry drums are beating with stories of the Premiere and Finale being sold on a highest bidder basis and budgets of £500k being paid for single linear spots. The VOD offering equivalent is also being charged at a premium. Continue reading “Game of Thrones returns with big audiences forecast”
Water brand Highland Spring has begun a six-month £5m marketing push dubbed Brave By Nature, which will be spearheaded by an ad showcasing the drink’s home country of Scotland.
Created by agency of record Whitespace, with media plannind and buying by Republic of Media, the spot (which can be viewed here) features a ‘James Bond-esque’ figure parachuting into the Scottish scenery, before embarking on a high-speed run and jump onto a speeding train. In the reveal, it becomes clear this all took place in the man’s imagination, and he has in fact simply made it onto a commuter bus in Edinburgh. Continue reading “Highland Spring launches major new Brave by Nature campaign”
35,271 fans made their way to Wembley to watch Manchester City take on Birmingham City in the Women’s FA Cup final, which kicked-off at 5.15pm. This was a record attendance for this fixture and heightened the sense of occasion as Birmingham had drawn their previous two league fixtures with City.
Manchester City dominated the game and their 4-1 victory over Birmingham ensured that they became the first team to hold all three major English honours, with the Women’s Super League title and the Continental Cup already in their trophy cabinet. Continue reading “Women’s FA Cup hits 7.6% audience share”