RoM News

Game of Thrones returns with big audiences forecast

The end is approaching. War is coming. The greatest battles lie ahead. Winter has finally arrived…

After a torturously long hiatus, the 7th and penultimate season of Game of Thrones is almost ready to hit our screens. Having just re-watched Season 5 and being half way through Season 6, (even better the second time around), I personally cannot wait for 17th July to come.

The icing on the cake for me is accessing this fantastic content for one of our clients, Highland Spring. Not for personal reasons of course – the synergy between the content and audience are spot on.

Industry drums are beating with stories of the Premiere and Finale being sold on a highest bidder basis and budgets of £500k being paid for single linear spots. The VOD offering equivalent is also being charged at a premium. Continue reading “Game of Thrones returns with big audiences forecast”

Highland Spring launches major new Brave by Nature campaign

Water brand Highland Spring has begun a six-month £5m marketing push dubbed Brave By Nature, which will be spearheaded by an ad showcasing the drink’s home country of Scotland.

Created by agency of record Whitespace, with media plannind and buying by Republic of Media, the spot (which can be viewed here) features a ‘James Bond-esque’ figure parachuting into the Scottish scenery, before embarking on a high-speed run and jump onto a speeding train. In the reveal, it becomes clear this all took place in the man’s imagination, and he has in fact simply made it onto a commuter bus in Edinburgh. Continue reading “Highland Spring launches major new Brave by Nature campaign”

Women’s FA Cup hits 7.6% audience share

Football

35,271 fans made their way to Wembley to watch Manchester City take on Birmingham City in the Women’s FA Cup final, which kicked-off at 5.15pm. This was a record attendance for this fixture and heightened the sense of occasion as Birmingham had drawn their previous two league fixtures with City.

Manchester City dominated the game and their 4-1 victory over Birmingham ensured that they became the first team to hold all three major English honours, with the Women’s Super League title and the Continental Cup already in their trophy cabinet. Continue reading “Women’s FA Cup hits 7.6% audience share”

Top Gear continues to splutter

Top Gear

Last night (March 5th) marked the eagerly awaited return of BBCs ‘Top Gear’. After a complete presenter overhaul last year, this year’s line-up (sans Chris Evans) had Matt Le Blanc (aka Joey from Friends) taking the reins.

Back in November, when monitoring the performance of Amazon’s ‘The Grand Tour’, there was an apparent belief on social media that ‘Top Gear’ was all but dead. Looking at the overnight figures from yesterday, ‘dead’ may be a slight exaggeration, but there is no escaping this format is a shadow of its former self. Continue reading “Top Gear continues to splutter”

WOMEN’S FOOTBALL – THE NEXT BIG THING by Leasa Doran, Broadcast Executive

As the mother of a daughter who has been involved in football at a high level from the age of eight, I was delighted to hear the announcement that Channel 4 will be broadcasting the UEFA Women’s Euros in 2017.

In 1921 the Football Association banned women from playing on its clubs’ grounds, claiming the game was “quite unsuitable for females”.  This was despite some matches pulling in crowds of over 50,000.  It was another half century until women’s football got back on its feet and is a key reason it lags behind the men’s game today. Continue reading “WOMEN’S FOOTBALL – THE NEXT BIG THING by Leasa Doran, Broadcast Executive”