RoM News

Republic of Media appointed as media buying partner for VELUX

VELUX, the market leader in roof windows, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.  Following a competitive pitch, Republic of Media will oversee all media-buying from 1 January 2018 with a multi-million budget including a planned TV campaign and significant digital activity.

The 30-strong agency won the business by demonstrating strategic solutions to the challenges facing VELUX, a brand trade and consumers alike know very well from over 60 years bringing daylight and fresh air through the roof.

Andrew Lumsden, Senior Marketing Manager for VELUX GB & I says “We are very excited at the prospect of working with Republic of Media going forward. They displayed to us a well qualified understanding of the media & marketing challenges that face our brand pushing forward. We’re looking forward to building a solid collaborative relationship with the great team at RoM.”

Simon Crunden, Managing Director of Republic of Media says “We’re delighted to be working with VELUX in 2018 and beyond.  As a market leading national brand with a long heritage, we’ve wanted to work with them for some time, and it’s great to finally get the chance to help them expand their business further.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.

And the Marketing Society Employer Brand of the Year is…

Republic of Media!

We’re delighted to be the Marketing Society’s Agency Employer Brand of the Year for 2017.

There’s no great secret to our win, it comes from a genuine desire to enjoy coming to work. It also comes from an understanding that people who feel valued, and feel that they are achieving something together, produce better work.

If you’d like to find out what makes us tick, come and meet the team.  To join us, check out the Careers page.

Republic of Media checks in as Air Transat’s new media agency

Air Transat, the award-winning Canadian leisure airline, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.

Following a competitive pitch, Republic of Media will oversee media-buying from 1 November, 2017 including OOH, radio and print, as well as tailor and support the execution of media campaigns in the local markets, working with an annual budget of £1.2m.

The 28-strong agency has significant experience working with international travel and tourism brands, with clients such as Brand USA, the Moroccan Tourist Board and Visit Mexico, and was recently shortlisted for the Marketing Society Scotland’s Agency Employer Brand of the Year 2017.

“Air Transat is incredibly excited to start working with Republic of Media,” says Annabel Leckenby, Marketing and Communications Manager for Air Transat in the UK and Ireland. “The agency’s combination of insight, creative ideas and buying ability was fundamental to winning the pitch.

We’ve admired their work from afar in recent years, and are confident they are the best placed agency to help grow awareness of our brand and fantastic customer offering through bought media.”

“We’re thrilled to be working with Air Transat at an exciting time for the brand and for Canada as a destination,” says Simon Crunden, Managing Director of Republic of Media. “There was a clear fit between Air Transat’s values and Republic of Media’s with openness and transformation in the DNA of both companies.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.

 

 

 

 

 

 

 

About Air Transat

Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries nearly 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs 3,000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. The airline serves the UK and Irish markets with flights to London, Birmingham, Manchester, Glasgow and Dublin. In 2017, Air Transat was named the second-best leisure airline in the world, and the best in North America in the same category for the sixth consecutive year, by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development. The vacation travel companion par excellence, Transat celebrates its 30th anniversary in 2017.

 

Republic of Media shortlisted for Marketing Society Employer Brand of the Year

Republic of Media is thrilled to be shortlisted for Employer Brand of the Year 2017 (Agency) by the Marketing Society.  This means a great deal to all of us and reflects our  focus on being a great place to work. When we created our values of being Fun, United, Open, Progressive and Agile, it was always with the intention that a great (and profitable) company is one where the team like coming to work and other people want to work there. Congratulations to our fellow shortlisted agencies Wire Media and Multiply who are both lovely. Congrats also to RBS, Whyte & Mackay and The Scottish Government  who are shortlisted as Client Employer Brand of the Year.

The winner will be announced at the St Andrews Day dinner on 30th November 2017.

Check out the Careers page on the site to join us https://lnkd.in/gmdp9Bf

Channel 4 should be buoyed by Bake Off launch

Even though Republic of Media didn’t make the list of agencies deserving of a promotional cake from Channel 4 on launch date (i’m not bitter, but I hope the cake was…), I’m going to be nice about them.

They should be delighted with the overnights on episode 1 of Bake Off. 6.1m adults tuned in at the shows peak (6.5m including +1) and while this is 37% down on BBC1’s equivalent live figure last year, it’s still a great result.

More importantly for the commercial broadcaster, the key ABC1 adults demo peaked at 3.9m with an impressive 13.9 TVRs. That delivered a 33% share of ABC1s.

The same slot last Tuesday delivered just 5.6% share!

Consolidated ratings (within 7 days) should push adults close to 8m and the reviews suggest that the audience should hold up pretty well with a positive reaction to the new team and only the usual moaning about ads.

Any non-sport commercial programme achieving over 10 ratings per episode on a consistent basis is a huge success and provides a premium option for advertisers.

Tea and cake all round!

Tweet of the night goes to Yorkshire Tea – nice work…