RoM News

Republic of Media named as a company to inspire Britain

Republic of Media is pleased to be a featured company in the 5th edition of the London Stock Exchange 1,000 Companies to Inspire Britain.  This is our 2nd year on the list and our featured status reflects the growth in turnover and headcount as we build a leading independent media agency.  The publication was launched at the opening of the Stock Exchange on Tuesday 15th May with Chancellor Phillip Hammond.

BROADCASTERS UNITED TO DEFEND THE POWER OF TV – by Claire Mathieson, Comms Planning Account Manager

In 2017 the latest IPA Touchpoints release showed us that adults are spending almost 10% less time with commercial TV and that this increases to a staggering 47% reduction for 18-24 year olds. However, for that same audience time spent with social networks is up 114%.

That’s why two weeks ago, I attended the Big TV Festival in Blackwood Forest. The festival was funded by Sky, ITV and Channel 4 alongside Thinkbox in a show of comradery aimed at millennials in advertising, promoting the power of TV.

Unsurprisingly, the publishers all made an impassioned defence of TV. They said behaviour was shifting, not diminishing and that the quality of broadcaster content would strengthen their position over online platforms. However, with rumours of potential bids from Amazon, Netflix and Twitter for the final premier league games – how long can the broadcasters dominate?  Continue reading “BROADCASTERS UNITED TO DEFEND THE POWER OF TV – by Claire Mathieson, Comms Planning Account Manager”

Republic of Media appointed as media buying partner for VELUX

VELUX, the market leader in roof windows, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.  Following a competitive pitch, Republic of Media will oversee all media-buying from 1 January 2018 with a multi-million budget including a planned TV campaign and significant digital activity.

The 30-strong agency won the business by demonstrating strategic solutions to the challenges facing VELUX, a brand trade and consumers alike know very well from over 60 years bringing daylight and fresh air through the roof.

Andrew Lumsden, Senior Marketing Manager for VELUX GB & I says “We are very excited at the prospect of working with Republic of Media going forward. They displayed to us a well qualified understanding of the media & marketing challenges that face our brand pushing forward. We’re looking forward to building a solid collaborative relationship with the great team at RoM.”

Simon Crunden, Managing Director of Republic of Media says “We’re delighted to be working with VELUX in 2018 and beyond.  As a market leading national brand with a long heritage, we’ve wanted to work with them for some time, and it’s great to finally get the chance to help them expand their business further.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.

And the Marketing Society Employer Brand of the Year is…

Republic of Media!

We’re delighted to be the Marketing Society’s Agency Employer Brand of the Year for 2017.

There’s no great secret to our win, it comes from a genuine desire to enjoy coming to work. It also comes from an understanding that people who feel valued, and feel that they are achieving something together, produce better work.

If you’d like to find out what makes us tick, come and meet the team.  To join us, check out the Careers page.

Republic of Media checks in as Air Transat’s new media agency

Air Transat, the award-winning Canadian leisure airline, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.

Following a competitive pitch, Republic of Media will oversee media-buying from 1 November, 2017 including OOH, radio and print, as well as tailor and support the execution of media campaigns in the local markets, working with an annual budget of £1.2m.

The 28-strong agency has significant experience working with international travel and tourism brands, with clients such as Brand USA, the Moroccan Tourist Board and Visit Mexico, and was recently shortlisted for the Marketing Society Scotland’s Agency Employer Brand of the Year 2017.

“Air Transat is incredibly excited to start working with Republic of Media,” says Annabel Leckenby, Marketing and Communications Manager for Air Transat in the UK and Ireland. “The agency’s combination of insight, creative ideas and buying ability was fundamental to winning the pitch.

We’ve admired their work from afar in recent years, and are confident they are the best placed agency to help grow awareness of our brand and fantastic customer offering through bought media.”

“We’re thrilled to be working with Air Transat at an exciting time for the brand and for Canada as a destination,” says Simon Crunden, Managing Director of Republic of Media. “There was a clear fit between Air Transat’s values and Republic of Media’s with openness and transformation in the DNA of both companies.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.

 

 

 

 

 

 

 

About Air Transat

Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries nearly 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs 3,000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. The airline serves the UK and Irish markets with flights to London, Birmingham, Manchester, Glasgow and Dublin. In 2017, Air Transat was named the second-best leisure airline in the world, and the best in North America in the same category for the sixth consecutive year, by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development. The vacation travel companion par excellence, Transat celebrates its 30th anniversary in 2017.