Air Transat, the award-winning Canadian leisure airline, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.
Following a competitive pitch, Republic of Media will oversee media-buying from 1 November, 2017 including OOH, radio and print, as well as tailor and support the execution of media campaigns in the local markets, working with an annual budget of £1.2m.
The 28-strong agency has significant experience working with international travel and tourism brands, with clients such as Brand USA, the Moroccan Tourist Board and Visit Mexico, and was recently shortlisted for the Marketing Society Scotland’s Agency Employer Brand of the Year 2017.
“Air Transat is incredibly excited to start working with Republic of Media,” says Annabel Leckenby, Marketing and Communications Manager for Air Transat in the UK and Ireland. “The agency’s combination of insight, creative ideas and buying ability was fundamental to winning the pitch.
We’ve admired their work from afar in recent years, and are confident they are the best placed agency to help grow awareness of our brand and fantastic customer offering through bought media.”
“We’re thrilled to be working with Air Transat at an exciting time for the brand and for Canada as a destination,” says Simon Crunden, Managing Director of Republic of Media. “There was a clear fit between Air Transat’s values and Republic of Media’s with openness and transformation in the DNA of both companies.”
The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.
About Air Transat
Air Transat is Canada’s number one holiday travel airline in the Canadian and transatlantic markets. Every year, it carries nearly 4.5 million passengers to approximately 60 destinations in 26 countries. Based in Montreal, the company employs 3,000 people and operates a fleet of Boeing narrow-body and Airbus wide-body jets. The airline serves the UK and Irish markets with flights to London, Birmingham, Manchester, Glasgow and Dublin. In 2017, Air Transat was named the second-best leisure airline in the world, and the best in North America in the same category for the sixth consecutive year, by Skytrax. In recent years, the carrier has earned multiple distinctions for its efforts to reduce its environmental footprint. Since 2011, it has consistently been ranked number one in North America for energy efficiency, and in the Top 20 worldwide, by the Atmosfair Airline Index. Air Transat is a business unit of Transat A.T. Inc., a leading integrated international tourism company active in air transportation, accommodation, travel packaging and distribution. Transat was awarded Travelife Partner status in 2016 in recognition of its commitment to sustainable development. The vacation travel companion par excellence, Transat celebrates its 30th anniversary in 2017.