RoM News

ELEVEN SPORTS AND THE SPORTS LANDSCAPE by Rob Nuttall, Broadcast Executive

Eleven Sports are making a dent in the UK sports coverage market after taking over the rights to La Liga and Serie A from Sky and, more recently, the UK coverage rights to UFC from BT Sport. These moves come hot on the trail of Amazon winning the ATP Tour tennis rights from Sky.
Eleven currently have no channel carriage deals to put their channels on TV so have decided to take a digital approach with both live streaming and on demand via apps and their website.  They have also forged a partnership with Facebook to stream free content on their Facebook account. Revenue will come from subscriptions with ball park figures of £5.99 a month or £59.99 a year.  Cheap, but this has to be added to the sports fans total bill of taking up Sky, BT Sport and Amazon’s football offering. Surely the average Joe’s pockets can only dig so deep? Continue reading “ELEVEN SPORTS AND THE SPORTS LANDSCAPE by Rob Nuttall, Broadcast Executive”

Republic of Media named as a company to inspire Britain

Republic of Media is pleased to be a featured company in the 5th edition of the London Stock Exchange 1,000 Companies to Inspire Britain.  This is our 2nd year on the list and our featured status reflects the growth in turnover and headcount as we build a leading independent media agency.  The publication was launched at the opening of the Stock Exchange on Tuesday 15th May with Chancellor Phillip Hammond.

BROADCASTERS UNITED TO DEFEND THE POWER OF TV – by Claire Mathieson, Comms Planning Account Manager

In 2017 the latest IPA Touchpoints release showed us that adults are spending almost 10% less time with commercial TV and that this increases to a staggering 47% reduction for 18-24 year olds. However, for that same audience time spent with social networks is up 114%.

That’s why two weeks ago, I attended the Big TV Festival in Blackwood Forest. The festival was funded by Sky, ITV and Channel 4 alongside Thinkbox in a show of comradery aimed at millennials in advertising, promoting the power of TV.

Unsurprisingly, the publishers all made an impassioned defence of TV. They said behaviour was shifting, not diminishing and that the quality of broadcaster content would strengthen their position over online platforms. However, with rumours of potential bids from Amazon, Netflix and Twitter for the final premier league games – how long can the broadcasters dominate?  Continue reading “BROADCASTERS UNITED TO DEFEND THE POWER OF TV – by Claire Mathieson, Comms Planning Account Manager”

Republic of Media appointed as media buying partner for VELUX

VELUX, the market leader in roof windows, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland.  Following a competitive pitch, Republic of Media will oversee all media-buying from 1 January 2018 with a multi-million budget including a planned TV campaign and significant digital activity.

The 30-strong agency won the business by demonstrating strategic solutions to the challenges facing VELUX, a brand trade and consumers alike know very well from over 60 years bringing daylight and fresh air through the roof.

Andrew Lumsden, Senior Marketing Manager for VELUX GB & I says “We are very excited at the prospect of working with Republic of Media going forward. They displayed to us a well qualified understanding of the media & marketing challenges that face our brand pushing forward. We’re looking forward to building a solid collaborative relationship with the great team at RoM.”

Simon Crunden, Managing Director of Republic of Media says “We’re delighted to be working with VELUX in 2018 and beyond.  As a market leading national brand with a long heritage, we’ve wanted to work with them for some time, and it’s great to finally get the chance to help them expand their business further.”

The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.

And the Marketing Society Employer Brand of the Year is…

Republic of Media!

We’re delighted to be the Marketing Society’s Agency Employer Brand of the Year for 2017.

There’s no great secret to our win, it comes from a genuine desire to enjoy coming to work. It also comes from an understanding that people who feel valued, and feel that they are achieving something together, produce better work.

If you’d like to find out what makes us tick, come and meet the team.  To join us, check out the Careers page.