RoM News

Highland Spring launches major new Brave by Nature campaign

Water brand Highland Spring has begun a six-month £5m marketing push dubbed Brave By Nature, which will be spearheaded by an ad showcasing the drink’s home country of Scotland.

Created by agency of record Whitespace, with media plannind and buying by Republic of Media, the spot (which can be viewed here) features a ‘James Bond-esque’ figure parachuting into the Scottish scenery, before embarking on a high-speed run and jump onto a speeding train. In the reveal, it becomes clear this all took place in the man’s imagination, and he has in fact simply made it onto a commuter bus in Edinburgh. Continue reading “Highland Spring launches major new Brave by Nature campaign”

Women’s FA Cup hits 7.6% audience share

Football

35,271 fans made their way to Wembley to watch Manchester City take on Birmingham City in the Women’s FA Cup final, which kicked-off at 5.15pm. This was a record attendance for this fixture and heightened the sense of occasion as Birmingham had drawn their previous two league fixtures with City.

Manchester City dominated the game and their 4-1 victory over Birmingham ensured that they became the first team to hold all three major English honours, with the Women’s Super League title and the Continental Cup already in their trophy cabinet. Continue reading “Women’s FA Cup hits 7.6% audience share”

Top Gear continues to splutter

Top Gear

Last night (March 5th) marked the eagerly awaited return of BBCs ‘Top Gear’. After a complete presenter overhaul last year, this year’s line-up (sans Chris Evans) had Matt Le Blanc (aka Joey from Friends) taking the reins.

Back in November, when monitoring the performance of Amazon’s ‘The Grand Tour’, there was an apparent belief on social media that ‘Top Gear’ was all but dead. Looking at the overnight figures from yesterday, ‘dead’ may be a slight exaggeration, but there is no escaping this format is a shadow of its former self. Continue reading “Top Gear continues to splutter”

WOMEN’S FOOTBALL – THE NEXT BIG THING by Leasa Doran, Broadcast Executive

As the mother of a daughter who has been involved in football at a high level from the age of eight, I was delighted to hear the announcement that Channel 4 will be broadcasting the UEFA Women’s Euros in 2017.

In 1921 the Football Association banned women from playing on its clubs’ grounds, claiming the game was “quite unsuitable for females”.  This was despite some matches pulling in crowds of over 50,000.  It was another half century until women’s football got back on its feet and is a key reason it lags behind the men’s game today. Continue reading “WOMEN’S FOOTBALL – THE NEXT BIG THING by Leasa Doran, Broadcast Executive”

Grand Tour Drives Highest Ever Interest in Amazon Prime

Top Gear

Jeremy Clarkson was back on our screens on Friday for the launch of The Grand Tour, with James May and Richard Hammond loyally by his side.

The Amazon original series, only available on Amazon Prime Video, has reportedly cost Amazon £4.5 million for each of the planned 36 instalments – so at £162 million was this a gamble too far for the western world’s favourite online retailer? Or was it the pivotal step in Amazon becoming a global entertainment platform? Continue reading “Grand Tour Drives Highest Ever Interest in Amazon Prime”