Republic of Media delivers Boë Gin’s First Advertising Campaign
This week Republic of Media, are delighted to have been working alongside Tayburn and VC2 brands to launch the first ever advertising campaign for Boe Violet Gin. The campaign will target Manchester’s colourful nightlife using a mixture of high impact & urban outdoor poster sites, local press, digital, social media and will be supported by promotional activity in bars.
Boe Gin was established over 11 years ago, with Boe Violet Gin joining the family last year. This year the family of brands has won prestigious taste awards at the International Wine & Spirit Competition (IWSC) and the Scottish Gin Awards.
Boe Gin is now the most engaged with gin brand in the UK on Facebook (likes, shares and comments), and with the new campaign we are hoping to leverage this passion to attract a wider audience. With a bold new campaign that bucks against the craft trend, we want to continue to build the brand for the long term… so watch this space.