Republic of Media has been awarded the media planning account for ScotRail.
As reported by Prolific North, ScotRail has appointed Republic of Media to handle its media planning and buying after a competitive pitch process including the incumbent agency.
After a transitional period, Republic of Media will start working with ScotRail from Spring 2019.
Annabel Leckenby, ScotRail’s Head of Sales & Marketing who ran the pitch, said:
“We are thrilled to have appointed Republic of Media as our media-buying and planning agency. We are looking forward to working with them and are confident they will work with us to deliver an exciting story for our customers.”
Simon Crunden, Managing Director at Republic of Media added:
“We’re delighted to be appointed as ScotRail’s media partner and look forward to working with Annabel and her team, as well the other agency partners, to help deliver the fantastic ScotRail products”