Republic of Media appointed by Park Group plc as media buying partner for Park Christmas Savings
AIM listed Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has appointed independent media planning and buying agency Republic of Media to manage media planning and buying for its Park Christmas Savings division in the UK and Ireland.
Following a competitive four-agency pitch, Republic of Media’s Manchester-based team will oversee all media-buying for Park Christmas Savings from May 2019, with a focus on new customer acquisition and brand growth.
The 40-strong agency won the business by demonstrating an understanding of Park Christmas Savings’ brand, culture, audience and market, combined with a clear approach to helping strengthen business performance over the next few years.
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Republic of Media’s independent trading with no volume commitments and approach to evaluating and optimising media performance is what appealed to Park.
Richard Buchanan, Head of Marketing for Park Christmas Savings, said: “Our new strategic plan is focused on growing and expanding our customer base, and that’s certainly the case with Park Christmas Savings. Media buying is key to this growth, so we’re pleased to be working with Republic of Media in the UK and Ireland and look forward to continuing to improve our brand awareness, customer experience and to showcase our product to more and more consumers.”
Leigh Herbert, Director of Client Services for Republic of Media’s Manchester office, said “We’re delighted to be working with Park Group for 2019 and beyond. As a company, Park Group has been helping families have the Christmas they want for more than 50 years, and is one of our most established and high-profile clients in the North West. Winning this business is a clear signal of our intent to be the leading media agency in the North of England.”
