We’re delighted to announce we have been appointed by Landsec as media planning and buying partner for their UK Retail portfolio of 13 shopping centres and outlets.
We’ll support the Landsec team in promoting and engaging with key audiences across assets including Bluewater Kent, The O2 Shopping Centre NW3, Trinity and White Rose Centres in Leeds Gunwharf Quays Portsmouth and Westgate Oxford.
Oystercatchers assisted with the process which saw an initial eight agencies at chemistry stage reduced to three for the pitch stage. Republic of Media’s Manchester-based team will oversee all media buying for Landsec from June 2021, as Landsec looks to capitalise on high consumer demand and take advantage of a unique staycation audience opportunity this summer.
Dan Wharton, Landsec Director of Marketing Strategy for Retail, said: “We were impressed with Republic of Media’s innovative approach, their understanding of guest personas, missions and creativity on finding the right tailored approach across our assets to maximise acquisition and ROI matching our aspirations to create a single customer view.”
Simon Crunden, Managing Director of Republic of Media, said: “We’re delighted to be working with Landsec at such an exciting time for retail as the UK emerges from the pandemic. To plan for an outstanding range of shopping centre and outlet brands, each with their own customer profiles and unique offerings, is a challenge we feel ideally placed to deliver on.”