FSCS Checks-In with Republic of Media
The Financial Services Compensation Scheme (FSCS) has appointed leading independent agency Republic of Media to handle their strategic media planning and buying following a competitive pitch process.
The Manchester agency’s initial task will be to build on the ‘Pensions Protection’ campaign that has been running since 2021, encouraging the UK’s most at-risk individuals to check whether their pensions are protected by FSCS should their provider fail. The behaviour change comms will seek to cut-through misplaced confidence held by many regards their financial protection status, something which can be checked easily and for free, via the FSCS online Pension Checker tool.
Just landed… the latest phase of our public awareness campaign!
Keep your eyes peeled and your ears to the ground for our brand new TV and radio ads, focused on #pension protection 📺📻
Find out more: https://t.co/D90Mym0qGF pic.twitter.com/Qpw37dcGmU
— Financial Services Compensation Scheme (@FSCS) November 6, 2023
Emilie Cumming, Marketing Lead at Financial Services Compensation Scheme, said: “We’re very much looking forward to working closely with Republic of Media. Their energy, collaborative spirit and fresh thinking will be very welcome in our work to help consumers make better informed financial decisions.
“We’d like to also thank The Aperto Partnership for their expert pitch guidance.”
Leigh Herbert, Director of Client Services at Republic of Media, said: “We’re delighted to have been appointed after an incredibly professional pitch process and are looking forward to building on the great strategic work already done by the FSCS. The campaign message is such a crucial one for many UK consumers, having heard firsthand the devastating effects and financial loss that can arise when financial providers and advisors go bust.”
The pitch was run through the Crown Commercial Services Lot 2 framework.
