Donald Russell appoints Republic of Media for UK media planning and buying

Following a competitive pitch, Donald Russell (www.donaldrussell.com), a leading online butcher and fine foods supplier has appointed Republic of Media to handle media planning and buying for their Direct-to-Consumer business.

We’ll support the brand in achieving its long term growth strategy for customer acquisition, retention and engagement through performance and brand media solutions.  Nielsen estimates the brand spent £1.95m on all media in the last 12 months.

The pitch process saw three agencies compete for the business.

Linzi Clingan, Interim Marketing Director said, said: “Republic of Media really impressed us with their engaging and comprehensive approach to the brief, their desire to deliver holistic media solutions that put the customer at the heart of our strategy, and the genuine enthusiasm of the account team in supporting us to achieve our ambitions.

Simon Crunden, Managing Director of Republic of Media, said: “We’re delighted to be working with Donald Russell at an exciting time for direct-to-consumer food businesses.  There will always be demand for the finest Scottish meat and fish from discerning customers, our job is to ensure they know about Donald Russell, try their fantastic products and become loyal advocates for many years to come.