The FMCG market is lucrative and dynamic. With increasing economic pressure, how can brands protect brand preference in 2017?
Less disposable income means consumers taking items out of their basket. Continue reading “PROTECTING BRAND PREFERENCE IN 2017 by Claire Mathieson, Comms Planning Manager”
In amongst all the political programming there have only been 2 national televised debates. The first of these was the ITV Leaders’ Debate, where both Theresa May and Jeremy Corbyn decided not to take part. As a result, the viewing figures were poor only attracting 1,765,000 viewers.
The second of these debates, the BBC Election Debate, saw much more interest with the last minute entrance of Mr Corbyn which pushed viewing figures up to 3,508,000. Mrs May declined the invitation again. Continue reading “DID THERESA MAY MAKE THE WRONG CALL ON TV DEBATES? by Gill Jarvie, Head of Client Services”
The online fashion market is lucrative and fast-growing. How do we access these online shoppers with advertising and persuade them to choose our brand? Where do they spend their time? Continue reading “REACHING OUT TO SECOND SCREEN SHOPPERS by Kaia McColl, Trading Executive”
We live in a highly connected and mobile world. 86% of UK adults have internet access at home and 71% own a smartphone, more than 36% of whom believe that this is their most important device for internet-access. Time spent on mobile by a smartphone user in March 2016 was almost 60 hours, 50% more than on laptops or desktops.
Millennials spend more time online and it’s this audience we need to look to for an indication of future mobile behaviour and indeed consumer behaviour. Younger consumers understand the need for advertising more than the generations before them; more 18-24s agree that ‘it’s fair that we have to watch ads in exchange for free content’ than other adults. Continue reading “MILLENNIALS AND THE FUTURE OF MOBILE by Claire Mathieson, Comms Planning Executive”
Only a few days ago the results of this year’s IPA/Campaign ‘This is Adland’ (part one, gender) survey were released. Whilst positive noises over the ‘non- significant pay gap’ and the percentage of ‘women holding senior roles’ made the headlines, the key findings on flexible working options really stood out to me. Whilst sifting through the results, I was reminded that throughout the majority of my career I’ve been fortunate enough to find myself at agencies where flexible working hours have always readily been accepted, and in some cases encouraged.
In most instances this philosophy has generally seemed to work well. Of course, over the last 15 or so years I’ve occasionally encountered the ‘hard done by’ full time folk who grumble at the mere mention of flexible hours, but in the main, this agile approach to working hours has been positively received.
A progressive mind-set towards flexible hours has always been at the core of Republic of Media’s values, and although we at RoM are genuine advocates of flexible working options, I began to wonder how, in an agency with a relatively small workforce, we have managed to make it work so well over the past 5 years.
Ultimately there are 3 pillars for a successful flexible working policy. These pillars ensure that not only individual members of staff benefit, but the agency as a whole does too. Continue reading “MAKING A PART-TIME CULTURE WORK by Carl Brady, Director”