JAW-DROPPING SHIFTS IN TIME SPENT WITH ON AND OFFLINE MEDIA CONTINUE TO DISRUPT ADVERTISING PLANNING by Simon Crunden, Managing Director

One of the best answers I’ve heard to the question “where will media be in 10 years” came from Damon Berger at FullScreen (An LA based MCN): “we don’t have enough perspective to understand the LAST 10 years, let alone the next 10”

The pace of change has been bewilderingly fast, but if you can get some perspective on the past, you might, just, have a chance to plan for the future.

The latest IPA Touchpoints Time Diary research release gives me a chance to rehash one of my very favourite pieces of insight: how are minutes per day of media consumption changing.

The results are again, astonishing.

 

Commercial radio minutes are down 31% in 4 years. Time spent on messaging apps for 18-24s is nearing 2 hours per day (up 600% since 2013!).

Hopefully the image below speaks for itself but email, tweet or comment with questions or to discuss. Or give me a call – I like talking about this.

Get agile or get overtaken.

 

DID THERESA MAY MAKE THE WRONG CALL ON TV DEBATES? by Gill Jarvie, Head of Client Services

In amongst all the political programming there have only been 2 national televised debates. The first of these was the ITV Leaders’ Debate, where both Theresa May and Jeremy Corbyn decided not to take part. As a result, the viewing figures were poor only attracting 1,765,000 viewers.

The second of these debates, the BBC Election Debate, saw much more interest with the last minute entrance of Mr Corbyn which pushed viewing figures up to 3,508,000. Mrs May declined the invitation again. Continue reading “DID THERESA MAY MAKE THE WRONG CALL ON TV DEBATES? by Gill Jarvie, Head of Client Services”

MILLENNIALS AND THE FUTURE OF MOBILE by Claire Mathieson, Comms Planning Executive

mobile phone

We live in a highly connected and mobile world. 86% of UK adults have internet access at home and 71% own a smartphone, more than 36% of whom believe that this is their most important device for internet-access. Time spent on mobile by a smartphone user in March 2016 was almost 60 hours, 50% more than on laptops or desktops.

Millennials spend more time online and it’s this audience we need to look to for an indication of future mobile behaviour and indeed consumer behaviour. Younger consumers understand the need for advertising more than the generations before them; more 18-24s agree that ‘it’s fair that we have to watch ads in exchange for free content’ than other adults. Continue reading “MILLENNIALS AND THE FUTURE OF MOBILE by Claire Mathieson, Comms Planning Executive”