VELUX, the market leader in roof windows, has appointed Republic of Media to manage all media-buying on its behalf across the UK and Ireland. Following a competitive pitch, Republic of Media will oversee all media-buying from 1 January 2018 with a multi-million budget including a planned TV campaign and significant digital activity.
The 30-strong agency won the business by demonstrating strategic solutions to the challenges facing VELUX, a brand trade and consumers alike know very well from over 60 years bringing daylight and fresh air through the roof.
Andrew Lumsden, Senior Marketing Manager for VELUX GB & I says “We are very excited at the prospect of working with Republic of Media going forward. They displayed to us a well qualified understanding of the media & marketing challenges that face our brand pushing forward. We’re looking forward to building a solid collaborative relationship with the great team at RoM.”
Simon Crunden, Managing Director of Republic of Media says “We’re delighted to be working with VELUX in 2018 and beyond. As a market leading national brand with a long heritage, we’ve wanted to work with them for some time, and it’s great to finally get the chance to help them expand their business further.”
The team at Republic of Media will be led by Managing Director Simon Crunden and Account Director Toby Hutchins, who joined in June 2017 from The 7Stars.