PROTECTING BRAND PREFERENCE IN 2017 by Claire Mathieson, Comms Planning Manager

The FMCG market is lucrative and dynamic. With increasing economic pressure, how can brands protect brand preference in 2017?


Less disposable income means consumers taking items out of their basket.

Brands are hardest hit by the economic squeeze, while sales of private label products tend to hold up. Non-leader brands tend to feel the effects more, making brand preference more important than ever.

Sponsorship, contextual targeting and tactical reactions are just 3 ways that we’ve helped brands increase preference.
If you would like to know more or chat through our findings, please get in touch.