Culture & Opinions

We like our people to have opinions. Freethinking is a key part of what makes us an effective communications partner.

While the solutions we provide will always be based on solid understanding and insights, this part of our site is about sharing thoughts, ideas and views on media and advertising. Don’t agree? Join the debate on our social channels or get in touch. We welcome guest opinions as well!

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DID THERESA MAY MAKE THE WRONG CALL ON TV DEBATES? by Gill Jarvie, Head of Client Services

In amongst all the political programming there have only been 2 national televised debates. The first of these was the ITV Leaders’ Debate, where both Theresa May and Jeremy Corbyn decided not to take part. As a result, the viewing figures were poor only attracting 1,765,000 viewers.

The second of these debates, the BBC Election Debate, saw much more interest with the last minute entrance of Mr Corbyn which pushed viewing figures up to 3,508,000. Mrs May declined the invitation again. (more…)

MILLENNIALS AND THE FUTURE OF MOBILE by Claire Mathieson, Comms Planning Executive

mobile phone

We live in a highly connected and mobile world. 86% of UK adults have internet access at home and 71% own a smartphone, more than 36% of whom believe that this is their most important device for internet-access. Time spent on mobile by a smartphone user in March 2016 was almost 60 hours, 50% more than on laptops or desktops.

Millennials spend more time online and it’s this audience we need to look to for an indication of future mobile behaviour and indeed consumer behaviour. Younger consumers understand the need for advertising more than the generations before them; more 18-24s agree that ‘it’s fair that we have to watch ads in exchange for free content’ than other adults. (more…)