We like our people to have opinions. Freethinking is a key part of what makes us an effective communications partner.
“So, Who here is prejudiced?”
I recently attended the Marketing Society’s first Inspiring Diversity event in Glasgow chaired by The Leith Agency’s Fiona Burton which featured excellent discussions from Alaba Okuyiga (Head of Training & Consultancy, enei) and Tanya Castell (CEO of Changing the Chemistry).
“So, Who here is prejudiced?” this was the opening question from speaker Alaba Okuyiga, the answer – everyone. We are all guilty of unconscious bias driven by our limited cognitive capacity but what does that actually mean and what does it mean for business? (more…)
This week I attended Management Today’s Inspiring Women in Business Conference Edinburgh, which played host to some incredible speakers. From Karyn McCluskey fighting Glasgow’s gangs to Ruth Davidson becoming the leader of the Scottish Conservative Party, “inspiring” was absolutely the right word . However, of all the incredible speeches there’s one thing that’s really stuck with me and that was a quote from Archie Struthers, global head of investment governance & oversight at Aberdeen Standard Investments:
“Presenteeism is a dangerous cultural hangover”
When flexible working is reserved to a specific group of people that are unable to attend events out of hours, unable to socialise as part of the team and even feel guilty because of their ‘absenteeism’ it can have a negative cultural effect. If one of the world’s largest financial companies (who as an industry aren’t exactly known for their flexibility) are able to say; it is possible to do your job from home – then why are we still having this debate? (more…)
Q: “Is TV old-fashioned?”
A: “Absolutely not. We’ve gone from four channels to hundreds.”
So spoke Sky’s Deputy MD in early 2018. But it could easily have been an answer given at the tail-end of the last century. This has long stopped being something to shout about – it’s an accepted fact, especially for my generation (the dreaded ‘millennials’). Has nothing else happened with TV in the last decade that’s worth talking about?
Obviously, the answer is yes. From HD to dabbling in 3D and Product Placement to addressable TV, a lot has happened to the box in the corner. But Product Placement is now over 7yrs old. Sky launched AdSmart in 2014.
With outdoor, media owners are able to talk about new formats, new panels and new ways of buying on a near-constant basis. Online channels are evolving with even more regularity. There’s always a new facebook format, targeting strategy or buying system to talk about. The very fact that people are asking if TV is old-fashioned shows a perceived lack of ‘newness’. Delivering the most profit, taking the lion’s share of the media day and evoking much more emotion than other media channels are all impressive facts – but they’re not new. (more…)
Digital and Search Planning and Buying
Communications Planning Lead in Manchester
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Head of Insight and Strategy
Leading insight, strategy and research functions
Digital Planning and Buying