JAW-DROPPING SHIFTS IN TIME SPENT WITH ON AND OFFLINE MEDIA CONTINUE TO DISRUPT ADVERTISING PLANNING by Simon Crunden, Managing Director

One of the best answers I’ve heard to the question “where will media be in 10 years” came from Damon Berger at FullScreen (An LA based MCN): “we don’t have enough perspective to understand the LAST 10 years, let alone the next 10”

The pace of change has been bewilderingly fast, but if you can get some perspective on the past, you might, just, have a chance to plan for the future.

The latest IPA Touchpoints Time Diary research release gives me a chance to rehash one of my very favourite pieces of insight: how are minutes per day of media consumption changing.

The results are again, astonishing.

 

Commercial radio minutes are down 31% in 4 years. Time spent on messaging apps for 18-24s is nearing 2 hours per day (up 600% since 2013!).

Hopefully the image below speaks for itself but email, tweet or comment with questions or to discuss. Or give me a call – I like talking about this.

Get agile or get overtaken.