Game of Thrones returns with big audiences forecast

The end is approaching. War is coming. The greatest battles lie ahead. Winter has finally arrived…

After a torturously long hiatus, the 7th and penultimate season of Game of Thrones is almost ready to hit our screens. Having just re-watched Season 5 and being half way through Season 6, (even better the second time around), I personally cannot wait for 17th July to come.

The icing on the cake for me is accessing this fantastic content for one of our clients, Highland Spring. Not for personal reasons of course – the synergy between the content and audience are spot on.

Industry drums are beating with stories of the Premiere and Finale being sold on a highest bidder basis and budgets of £500k being paid for single linear spots. The VOD offering equivalent is also being charged at a premium.

Season 6 Premier episodes averaged at 3.64m individuals (viewing within 7 days), up 42% on target. Including 8 day+ playback this increased to 3.9m individuals.  Add to that the whopping 15m VOD impressions that were also delivered across the season (up 59% vs. season 5) and Season 7 is being teed up on the back of, quite frankly, a stonking audience performance.

I have my hopes for those who will get their revenge/see it to the end of the season and get back what is rightfully theirs, but also can’t wait to see justice being served on those who deserve it… To top it all we have promises of a baddy who will make Ramsay look like a pussycat – If this is true I really can’t wait for the end to begin.

…Season 7, be kind.